Discover how clear, compelling copywriting will benefit your business, enhance your marketing efforts, generate leads, and drive sales. The Write Content will build your brand, connect with your clients, simplify UX, and help you be discovered with proven SEO techniques.
Traditional conceptions of the purchasing funnel have been turned on their head by the rise of e -commerce. No longer can the customer journey be segmented clearly into: awareness, opinion/interest, desire, action. Today, every single piece of digital, print, and written content is a potential point of sale thanks to QR codes, smartphone apps, e-banking, and e-commerce. Unsurprisingly, according to Statista, global e-commerce sales were worth nearly $1.5 trillion in 2015.
Your copy needs to be written with this modern omnichannel environment in mind. It has to raise awareness, spark interest/shape opinion, create desire, and call to action all at once.
Boost brand value
Your brand is your most valuable asset. Consumers are more empowered, and have more options, than ever before. Your brand is their shorthand – let them know who you are, what you do, and what you stand for.
Apple’s brand value alone is worth almost $130 billion. Ask any Apple user what the company stands for and they will tell you: innovation, simplicity, elegant design. Ask any android user what an iPhone can do that a less expensive android can’t do and they will tell you: not much. That is brand value.
If you already have an established brand, then The Write Content will preserve and enhance it. If you are a new business or looking to redefine your image then The Write Content will work with you to find your voice and introduce the world to a new you.
Make the right impression
You only get one first impression. Show your expertise with professionally written content. If your website has tone deaf copy, sloppy spelling mistakes, or factual errors then your brand will be tarnished. It may seem harsh, but if you can’t bother to invest in your own material, why should a client trust that you’ll provide them greater attention to detail than you afford yourself.
Show your expertise
A well written, well researched and informative blog or website is the best way to signal to potential clients that you are an expert at what you do.
Get personal – blog writing services
A blog is an excellent way to push formality to the side and afford your clients the opportunity to get to know you and your company better. It is also an excellent opportunity to share with them your professional knowledge, provide helpful insights and cultivate customer loyalty. Creating a more informal emotional bond, while imparting your expertise will
Be discovered – copywriting for SEO
There is no substitute for quality. That is a rule that is defines The Write Content Marketing, because that same rule dictates Google’s search algorithm. Gone are the days of keyword spamming, and questionable backlinks – Google’s algorithms are now advanced enough to penalize cheap tricks.
While the latest updates still rely on key pointers (like keywords, H1 headings, page titles, URLs etc) it has been clear for some time now that Google favors well written, relevant content above all else.
Social Media Content
It is important to stay active on social media, but have you ever stopped to consider the ramifications of sharing, or retweeting, someone else’s content. Ever single person that clicks that link is effectively a potential customer that you just sent away. Creating compelling written content relevant to your industry provides your social media marketers with the ammunition they need to fire off Facebook posts, or LinkedIn articles. When you promote your own content, every person who ‘likes’, ‘shares’, or reads your content is boosting your brand, spreading awareness, and potentially driving sales.
Copywriting is not just about marketing and sales. Clear copy impacts user experience, it transforms complexity into clarity.