Let Your Business Take Flight
Landing pages are valuable digital marketing tools for capturing search traffic based on specific keywords, generating leads, and driving customer actions.
Landing Page Strategy and Execution
Your landing page strategy will depend on the outcome that you are seeking (E.g. lead generation, direct e-commerce sales, downloads, redirecting traffic, creating back links), your business model, your industry, and your target audience. Our landing page services include:
- Strategy: working with you to determine your goals, researching the online and offline marketplace, and designing a landing page plan.
- Copywriting and editing: landing page copy has to be engaging, clear, and entirely focused on producing the desired outcome.
- Landing page creation: working with you from concept to delivery we will create a visually appealing, effective landing page. We’ll manage your pages and provide you with regular SEO and analytic feedback.
Rank and Convert
Landing pages generally have two functions: rank for specific keywords and search terms, and convert visitors into sales. Your landing page will be created to meet these goals through:
- Search Engine Optimization: everything including the copy, images, keywords, page title and headings will be search engine optimized to maximize your landing page’s SERP rank.
- Copy to convert: engaging content designed to get results
- PPC and SEM Optimisation: your landing page will rank organically as part of a search engine marketing strategy and serve as an effective pay per click landing page
- A/B testing: effective digital marketing means constant evaluation and refinement, we will create A/B tests with different copy and designs to determine the most effective way to reach your goals