Following his conviction for tax fraud Lionel Messi’s team, Barcelona, launched a baffling campaign: #WeAreAllLeoMessi. The idea was to galvanize support around (arguably) the worlds best soccer player following his conviction for tax evasion.
— FC Barcelona (@FCBarcelona) July 9, 2016
Unfortunately for Barcelona for some reason people on social media had a difficult time empathizing with a man that earns £2,000 per hour (or if you prefer: £48,000 per day, £336 000 per week) and defrauded the Spanish government out of €4.1 million (£3.4 million). While Messi himself is rarely off target the #WeAreAllLeoMessi campaign certainly was.
If #WeAreAllLeoMessi, why am I eating 2-day-old pizza leftovers out of the fridge?
— Howler Magazine (@whatahowler) July 9, 2016
#WeAreAllLeoMessi because I too am a 5'8", bearded, left-footed forward who has not paid €4,000,000 to the Spanish government
— Mason Belles (@MasonBelles) July 9, 2016
How is the hashtag #WeAreAllLeoMessi trending? I thought the majority of the population pay tax.
— John (@johnthemascot) July 9, 2016
— Zoë (@ZoeMarkham) July 9, 2016
Frankly we have no idea what Barca’s media team is doing, but then again apparently neither do they!