Following his conviction for tax fraud Lionel Messi’s team, Barcelona, launched a baffling campaign: #WeAreAllLeoMessi. The idea was to galvanize support around (arguably) the worlds best soccer player following his conviction for tax evasion.

Unfortunately for Barcelona for some reason people on social media had a difficult time empathizing with a man that earns £2,000 per hour (or if you prefer: £48,000 per day, £336 000 per week) and defrauded the Spanish government out of €4.1 million (£3.4 million). While Messi himself is rarely off target the #WeAreAllLeoMessi campaign certainly was.

 

Frankly we have no idea what Barca’s media team is doing, but then again apparently neither do they!