Do you have one or more Call To Action (CTA) buttons or links on your website?
The term “Call to Action” is some type of instruction on your website that invites the reader to take a certain action. You can invite readers to sign up for your newsletter. Or watch a video, request more information, contact you, or sign up for a 15% discount.
CTAs give the reader an opportunity to learn more about you or to get something of value from you, usually in exchange for their email address.
Why is this important? There are millions of sites online all wanting the attention of searchers You can provide excellent information, but if you don’t ask the reader to take a certain action, your connection with that person is lost.
Even if they loved what you wrote or shared, if you don’t capture their contact information, you won’t be able to connect with that person again. That prospect is lost.
Provide high value
The key to getting someone to actually sign up for a webinar or your newsletter is that it must be something that person wants or needs. So whatever you are offering must have a high value in the eyes of the reader. They should be saying, “Yes, I have to get this information.” Or “I want to learn that skill from this webinar” or “I want to learn from that person.”
This comes back to really knowing your ideal customer. What is it that they struggle with? What is the solution they have been searching for to finally solve the problem they have.
Be their answer. Show them how you can help them. Give them some information online so they know you understand their problem. But the full solution is in the report you’ve prepared.
To get that report, the reader needs to go to a form or a page where they put in their contact information (usually their first name and email address). Once they do this they will then move into your lead generation system.
If you aren’t familiar with lead generation, I’ll talk about that more in another post. For now, just review your website and see if you have several ways where a reader can get more information from you, e.g., a report, webinar, video, checklist,
Tell them what to do next
Also, you do need to tell them to sign-up for that report. Isn’t that being pushy?
No. In today’s busy world and especially in today’s online world, people can get overwhelmed. There’s so much going on that they land on a website, like it, but then move on.
Once they know you understand their problem, then you can TELL them to sign-up for the report, video, checklist, etc. that will solve that problem. But TELL them. Don’t just assume they’ll request more information. Guide them to take their next step. And then make sure your report, video, checklist has clear, direct information that they were expecting.
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And, I’m sure you guessed, yes, that is a CTA. I am here to help make this marketing journey less complicated.