Blog
Marketing and customer service tips by Donna J Davis
Do you know your customer’s intent?
Knowing and addressing your customer’s intent is critical to successful marketing for your business. First, let’s clarify customer intent. Whenever anyone goes to Google to search for a solution to a problem, they enter a phrase or question. That signals their intent....
How coaching advice from “The Voice” can help your business
This week, on the singing competition show "The Voice," coaches shared valuable advice with the contestants about the value of connecting with others and storytelling. And you can use these two specific pieces of advice in your business, too! At this stage in The...
Long-tail keywords: Unlock hidden opportunities
Keywords are the words and phrases that you type into search engines when you are searching for answers. Using three or more words in a search phrase is known as long-tail keywords. An example is the word "rings" vs a more specific long-tail keyword phrase "women's...
Mastering keywords: Your key to dominating the digital market
Ready to add some impressive content for your website, blog, or social media post. What about keywords? What difference will mastering keywords make for your online success? Think of keywords as your secret sauce of the digital world. Keywords are the words and...
Does your CTA motivate action?
You have options in selecting your Call to Action or CTA, but what it must do is motivate the reader to take action. The goal is to get the reader to give you their contact information in exchange for something valuable. Read the previous post about the importance of...
Do you need a Call To Action (CTA)
Do you have one or more Call To Action (CTA) buttons or links on your website? The term "Call to Action" is some type of instruction on your website that invites the reader to take a certain action. You can invite readers to sign up for your newsletter. Or watch a...
How to standout from your competitors
Are you showcasing your excellence? Can online searchers clearly see how you standout from your competitors? Here are 4 ways to differentiate your business from others. 1. Add a subheadline to highlight your expertise Under your Home page's headline, add a phrase that...
How to write headlines that attract readers to your website
When readers do a search and click on your website, you want them to feel "This is the place." Does your site headline attract readers and pull them in? Does it offer benefits to the visitor so they want to read more? Or is it vague? Do you have beautiful pictures at...
Do You Use WIIFM in Marketing
Are you familiar with the acronym WIIFM or "What's in it for me?" Think about a movie you've watched where someone is trying to get another character to join in on his plan. Remember hearing that character say, "What's in it for me?" That's not just in the movies. If...