You have options in selecting your Call to Action or CTA, but what it must do is motivate the reader to take action. The goal is to get the reader to give you their contact information in exchange for something valuable. Read the previous post about the importance of a CTA.
An offer to sign up for a newsletter is a common CTA. You may have a button to register for a webinar or to watch a video. It might be to receive a discount code, or to get a 15-minute free consultation.
Get creative with your copy. Instead of “Click here,” you can write, “Get the #1 tip to stay organized.” Or “Get the top 5 headlines for health blogs.”
Does your content create curiosity?
Tease the reader to get them to click. Your website content before your CTA button must generate interest. Ask a question the reader may be thinking. Add an entriguing subheadline. Share a short snippet of the information they will receive.
The content creates enough curiosity. Then the CTA button does its job and motivates the reader to take action to get that information.
After the reader gets your report, video, webinar, or checklist, are they excited when they read/watch it? Or could they have gotten that from a simple Google search?
Your lead generation pieces must all flow together. (Lead generation is a number of short pieces of content that offer something of value for the reader’s contact info.)
What are you offering that’s different, simpler, helps people in a certain field or stage of life? Do you provide clear step-by-step instructions on a process?
Everyone today is bombarded with offers to sign-up for this or that, or 100 different possibilities. What makes YOUR offer attractive to a reader?
Focus on one aspect of the bigger problem
Focus on the problem your reader is facing. They have a bigger challenge, but dig deeper. What’s one specific solution you can offer in that more significant issue?
Any significant problem usually has many minor issues. Find one point that you can clearly solve for the reader. Break down the bigger issue and help them with one part of that.
That gives the reader a solution they can use. It’s specific, and it solves one piece of their problem.
When you do this part well, that builds trust and loyalty. The reader knows you helped them with one problem. The next question is, “What else can you help me with?”
Provide value, more value, and more value.
Your CTA and the report or video you provide can be the start of building a solid customer relationship.