Blog
Marketing and customer service tips by Donna J Davis
How to write headlines that attract readers to your website
When readers do a search and click on your website, you want them to feel "This is the place." Does your site headline attract readers and pull them in? Does it offer benefits to the visitor so they want to read more? Or is it vague? Do you have beautiful pictures at...
Do You Use WIIFM in Marketing
Are you familiar with the acronym WIIFM or "What's in it for me?" Think about a movie you've watched where someone is trying to get another character to join in on his plan. Remember hearing that character say, "What's in it for me?" That's not just in the movies. If...
How To Get More Visitors to Your Website
Unsure how to get more visitors to your website? You want (and need) to grow your business but how do you attract more people online? This and other articles on this blog will help you learn how to do exactly that. The first step is clarity and it starts with you....
How to Connect with Customers
How well do you connect with your customers and prospects? Do your customers feel that you really understand them? Could that area of your business use an upgrade? Let's start by thinking about connection with others in a general sense. What comes to mind? Maybe your...