Are you showcasing your excellence? Can online searchers clearly see how you standout from your competitors? Here are 4 ways to differentiate your business from others.
1. Add a subheadline to highlight your expertise
Under your Home page’s headline, add a phrase that clearly tells readers what you do and how you standout from your competitors.
Make sure this is seen when they land on your website without having to scroll. Get their attention so they continue to read more about how you can help them.
If you have a compelling headline, this subheadline will give the reader more information on how you differentiate from other companies they are looking at. You may offer many valuable services, but highlight one key area where you excel and tell them about it.
Maybe you have the best pastries on the east side of town. Maybe you’ve helped thousands of clients save money on their taxes. Or you have the fastest response time for emergency repairs. Tell people on your Home page why they should choose you.
2. The know, like, and trust factor increases with helpful content
Have helpful content in a blog (or on other pages) that gives the reader more information or answers a question. Provide value. This allows the reader to get to know you and that you do care about helping to solve their problem.
People do business with people they know, like, and trust. By providing something of value to your readers, they start to know you better. If you’ve shared something that helped them, they appreciate you.
All of this builds trust so when it comes time to buying a particular product or service, they think of you.
3. Focus on the customer so they know you care
Keep the focus on your reader. There are places on your website where you want to talk about your business, your successes, and your team, but keep the overall tone of your website focused on your customer. Remember the WIIFM principle.
Readers are looking for answers to a problem. When you connect with them and understand their pain (whether physical, financial, or emotional), you can hear them saying, “Oh, she gets me!” That builds more trust.
Look at what you provide from the customer’s standpoint. Give them solutions so they know they aren’t just another number to you.
4. Provide exceptional customer support
Have a clear way for readers to contact you with any questions. Whether that’s by email, phone, or chat, make sure to respond as quickly as possible. Also, tell them when to expect a response. It may be within 10 minutes or 24 hours, but let them know.
When you do answer or connect with them, be of service. No question is silly. They are asking you for help. This is another way you can stand out from your competitors.
Great customer service is rare in today’s world. Show you care about potential and current customers. Put yourself in their place and help them find the solution as quickly as possible.
That’s how you will easily standout from your competitors.