Blog
Marketing and customer service tips by Donna J Davis
5 Reasons NOT to Focus on Your Competitors
As a business owner, you must be aware of your competition. But there’s a fine line between being aware of your competition and fixating on them. Focusing too much on your competitors can lead to these five mistakes: 1. Copying your competition When you spend too much...
44% of businesses don’t track this critical number
Two main activities help increase your revenue: Getting new customers and Keeping those customers happy so they stay with you and buy more. Did you know that 44% of businesses aren't calculating how many customers stay with them over a period of time (known as...
Who’s the most important person in your business?
You? Your employees? New customers? Your existing customers? Acquiring more customers and clients is a main focus for many businesses. Yes, that’s important to for your business’ growth. But if you neglect prioritizing those customers, you’ll lose them to a competitor...
Do you know your customer’s intent?
Knowing and addressing your customer’s intent is critical to successful marketing for your business. First, let’s clarify customer intent. Whenever anyone goes to Google to search for a solution to a problem, they enter a phrase or question. That signals their intent....
How coaching advice from “The Voice” can help your business
This week, on the singing competition show "The Voice," coaches shared valuable advice with the contestants about the value of connecting with others and storytelling. And you can use these two specific pieces of advice in your business, too! At this stage in The...
Long-tail keywords: Unlock hidden opportunities
Keywords are the words and phrases that you type into search engines when you are searching for answers. Using three or more words in a search phrase is known as long-tail keywords. An example is the word "rings" vs a more specific long-tail keyword phrase "women's...
Mastering keywords: Your key to dominating the digital market
Ready to add some impressive content for your website, blog, or social media post. What about keywords? What difference will mastering keywords make for your online success? Think of keywords as your secret sauce of the digital world. Keywords are the words and...
Does your CTA motivate action?
You have options in selecting your Call to Action or CTA, but what it must do is motivate the reader to take action. The goal is to get the reader to give you their contact information in exchange for something valuable. Read the previous post about the importance of...
Do you need a Call To Action (CTA)
Do you have one or more Call To Action (CTA) buttons or links on your website? The term "Call to Action" is some type of instruction on your website that invites the reader to take a certain action. You can invite readers to sign up for your newsletter. Or watch a...